{"id":3875,"date":"2024-01-08T10:30:43","date_gmt":"2024-01-08T10:30:43","guid":{"rendered":"https:\/\/www.balkanservices.com\/blog\/?p=3875"},"modified":"2024-03-15T14:43:39","modified_gmt":"2024-03-15T14:43:39","slug":"what-is-cloud-technology-characteristics-purpose-benefits","status":"publish","type":"post","link":"https:\/\/www.balkanservices.com\/blog\/en\/what-is-cloud-technology-characteristics-purpose-benefits\/","title":{"rendered":"What is cloud technology &#8211; characteristics, purpose, benefits"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">What is cloud technology &#8211; characteristics, purpose, benefits<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<blockquote class=\"wp-block-stackable-blockquote stk-block-blockquote stk-block stk-ceb440c is-style-simple\" data-v=\"2\" data-block-id=\"ceb440c\"><style>.stk-ceb440c{margin-bottom:57px !important}<\/style><div class=\"has-text-align-left stk-block-blockquote__content stk-container stk-ceb440c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-ffe4071\" data-block-id=\"ffe4071\"><style>.stk-ffe4071{top:-50px !important;left:-50px !important;position:absolute !important;opacity:0.2 !important}.stk-ffe4071 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:200px !important;width:200px !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-ffe4071\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-ffe-4071-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-ffe-4071-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6c27cc2\" data-block-id=\"6c27cc2\"><p class=\"stk-block-text__text\">Cloud technology refers to a method of accessing and storing data over the internet rather than on personal devices or traditional hard drives. It utilizes virtual servers linked to extensive data facilities, allowing individuals and businesses to access information and services without the necessity of physical infrastructure.<\/p><\/div>\n<\/div><\/div><\/blockquote>\n\n\n\n<p>The term cloud has been widely used in our everyday life for years and it is used as a generalization for a wide range of services. There are a number of separate systems with different capabilities, advantages, disadvantages, and prices, which are publicly referred to as the cloud. Generalizing them all with a single term creates confusion and can lead to misunderstanding of the aspects and features of specific solutions.<\/p>\n\n\n\n<p>In this context, it is important to distinguish between the different classes and options of cloud technology provision in order to make smart business decisions. In a series of articles in our blog, you can read more about what it actually means for a system to be truly cloud-based, the difference between public, private and hybrid cloud, and the key benefits of cloud technology.<\/p>\n\n\n\n<p><br>But let&#8217;s start with the most important:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The essence of cloud technology<\/h2>\n\n\n\n<p>When we talk about the cloud, people most often think of atmospheric phenomenon. The most popular graphic images are of a small white cloud on a blue background. In fact, the term comes from the idea of a cloud of locusts. This curious clarification turns out to be quite important. The second analogy is more correct and can help us better understand the nature of cloud technology.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">By definition, the cloud provides remote centralized computing power, via a network connection - i.e. the internet, to various end devices and therefore, to the clients that use them.<\/pre>\n\n\n\n<p>The concept is not new. In the past, this is how mainframes worked, providing computing power to end customers.<\/p>\n\n\n\n<p>However, there are some differences:<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-41ea02e\" data-block-id=\"41ea02e\"><style>.stk-41ea02e{margin-bottom:25px !important}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-left stk-block-content stk-content-align stk-41ea02e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b43030d\" data-v=\"4\" data-block-id=\"b43030d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b43030d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b43030d-inner-blocks\">\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-f1c9a59\" data-v=\"2\" data-block-id=\"f1c9a59\"><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-f1c9a59-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-ff625ad\" data-block-id=\"ff625ad\"><style>.stk-ff625ad{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-5e98eed\" data-block-id=\"5e98eed\"><style>.stk-5e98eed .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-5e98eed .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#F6891F) !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-5e98eed\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-5-e-98-eed-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-5-e-98-eed-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M160 64c0-11.8-6.5-22.6-16.9-28.2s-23-5-32.8 1.6l-96 64C-.5 111.2-4.4 131 5.4 145.8s29.7 18.7 44.4 8.9L96 123.8V416H32c-17.7 0-32 14.3-32 32s14.3 32 32 32h96 96c17.7 0 32-14.3 32-32s-14.3-32-32-32H160V64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-67aa539\" id=\"\u0441omputing-services\" data-block-id=\"67aa539\"><h4 class=\"stk-block-heading__text\">\u0421omputing services<\/h4><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>The computing services themselves are performed not by one large machine, but <strong>by multiple servers gathered in data centers and operating as one large cluster<\/strong> (i.e., a cloud of locusts). In this way, all of their power can be used and distributed most optimally across multiple separate, parallel tasks, so that client requests can be satisfied quickly and qualitatively.<\/p>\n\n\n\n<p>The<strong> number of servers can easily be increased<\/strong>, failed machines can be replaced, and none of these actions require shutting down the entire system.<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-54c06eb\" data-v=\"2\" data-block-id=\"54c06eb\"><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-54c06eb-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-eb3f3ed\" data-block-id=\"eb3f3ed\"><style>.stk-eb3f3ed{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-1532dd1\" data-block-id=\"1532dd1\"><style>.stk-1532dd1 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-1532dd1 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#F6891F) !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-1532dd1\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-1532-dd-1-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-1532-dd-1-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M142.9 96c-21.5 0-42.2 8.5-57.4 23.8L54.6 150.6c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L40.2 74.5C67.5 47.3 104.4 32 142.9 32C223 32 288 97 288 177.1c0 38.5-15.3 75.4-42.5 102.6L109.3 416H288c17.7 0 32 14.3 32 32s-14.3 32-32 32H32c-12.9 0-24.6-7.8-29.6-19.8s-2.2-25.7 6.9-34.9L200.2 234.5c15.2-15.2 23.8-35.9 23.8-57.4c0-44.8-36.3-81.1-81.1-81.1z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4ee9c97\" id=\"connectivity-infrastructure\" data-block-id=\"4ee9c97\"><h4 class=\"stk-block-heading__text\">Connectivity infrastructure<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-22eb988\" data-block-id=\"22eb988\"><p class=\"stk-block-text__text\"><\/p><\/div>\n<\/div><\/div>\n\n\n\n<p>In the past, the infrastructure for connecting end customers to the centralised system had to be built individually or using slow telephone lines via modems. Today, <strong>the connection infrastructure is the Internet.<\/strong><\/p>\n\n\n\n<p><strong>Global, affordable, broadband, and extremely fast<\/strong>, the Internet allows customers to access cloud services from anywhere on the globe, at any time. The speed and ability to transmit large volumes of data make it possible to accomplish tasks that were unthinkable in the past.<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-2e50fe9\" data-v=\"2\" data-block-id=\"2e50fe9\"><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-2e50fe9-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-6ac025b\" data-block-id=\"6ac025b\"><style>.stk-6ac025b{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-d3eba44\" data-block-id=\"d3eba44\"><style>.stk-d3eba44 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-d3eba44 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#F6891F) !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-d3eba44\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-3-eba-44-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-3-eba-44-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M0 64C0 46.3 14.3 32 32 32H272c13.2 0 25 8.1 29.8 20.4s1.5 26.3-8.2 35.2L162.3 208H184c75.1 0 136 60.9 136 136s-60.9 136-136 136H105.4C63 480 24.2 456 5.3 418.1l-1.9-3.8c-7.9-15.8-1.5-35 14.3-42.9s35-1.5 42.9 14.3l1.9 3.8c8.1 16.3 24.8 26.5 42.9 26.5H184c39.8 0 72-32.2 72-72s-32.2-72-72-72H80c-13.2 0-25-8.1-29.8-20.4s-1.5-26.3 8.2-35.2L189.7 96H32C14.3 96 0 81.7 0 64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5f0150a\" id=\"end-customers\" data-block-id=\"5f0150a\"><h4 class=\"stk-block-heading__text\">End customers<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-af6f211\" data-block-id=\"af6f211\"><p class=\"stk-block-text__text\">Description for this block. Use this space for describing your block.<\/p><\/div>\n<\/div><\/div>\n\n\n\n<p>\u0422he end customers in the past have been computer terminals (e.g. keyboard and text display). Today the variety is huge: tablets, phones, mobile and stationary computers, e-books, watches, cars, TVs, even household appliances.<\/p>\n\n\n\n<p>The possible applications are countless. Every day we discover new and new areas where cloud technology can change our daily lives and habits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Importance of <a href=\"https:\/\/www.balkanservices.com\/eng\" data-type=\"link\" data-id=\"https:\/\/www.balkanservices.com\/eng\">cloud technology<\/a> for business<\/h2>\n\n\n\n<p>Businesses are also <strong>benefiting from cloud services<\/strong>. The main benefits of moving to cloud technologies are <strong>time optimization<\/strong>, using both human and machine potential in the most efficient way possible, and<strong> focus on business.<\/strong><\/p>\n\n\n\n<p>These types of services make it easier to<strong> take care of the information<\/strong>, and the commitment to store, backup, protect and multiply it in different data centers is entirely taken care of by the cloud service provider.<\/p>\n\n\n\n<p>Among the main benefits of cloud technology is the <strong>elimination of the need to purchase, install, and maintain hardware<\/strong> in-house, hire specialized employees, and worry about ensuring the necessary conditions for the machines to function.<\/p>\n\n\n\n<p>The cloud provides companies with greater flexibility, speed and freedom to <strong>make important business decisions.<\/strong><\/p>\n\n\n\n<p>With cloud technologies, companies can <strong>easily change the scope of services they use based<\/strong> <strong>on their needs at the time.<\/strong> This way they don&#8217;t have to make large initial investments that will define the boundaries of their business for the next 5 or 6 years.<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-e5b05ad\" data-v=\"2\" data-block-id=\"e5b05ad\"><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-e5b05ad-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block-icon-label--use-flex-basis stk-block stk-663082a\" data-block-id=\"663082a\"><style>.stk-663082a{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-3564b76\" data-block-id=\"3564b76\"><style>.stk-3564b76 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:45px !important;width:45px !important}.stk-3564b76 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-3564b76 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#F6891F) !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-3564b76\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-3564-b-76-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-3564-b-76-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M297.2 248.9C311.6 228.3 320 203.2 320 176c0-70.7-57.3-128-128-128S64 105.3 64 176c0 27.2 8.4 52.3 22.8 72.9c3.7 5.3 8.1 11.3 12.8 17.7l0 0c12.9 17.7 28.3 38.9 39.8 59.8c10.4 19 15.7 38.8 18.3 57.5H109c-2.2-12-5.9-23.7-11.8-34.5c-9.9-18-22.2-34.9-34.5-51.8l0 0 0 0c-5.2-7.1-10.4-14.2-15.4-21.4C27.6 247.9 16 213.3 16 176C16 78.8 94.8 0 192 0s176 78.8 176 176c0 37.3-11.6 71.9-31.4 100.3c-5 7.2-10.2 14.3-15.4 21.4l0 0 0 0c-12.3 16.8-24.6 33.7-34.5 51.8c-5.9 10.8-9.6 22.5-11.8 34.5H226.4c2.6-18.7 7.9-38.6 18.3-57.5c11.5-20.9 26.9-42.1 39.8-59.8l0 0 0 0 0 0c4.7-6.4 9-12.4 12.7-17.7zM192 128c-26.5 0-48 21.5-48 48c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-44.2 35.8-80 80-80c8.8 0 16 7.2 16 16s-7.2 16-16 16zm0 384c-44.2 0-80-35.8-80-80V416H272v16c0 44.2-35.8 80-80 80z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-219603d\" id=\"according-to-moores-law-if-we-buy-server-hardware-today-in-just-about-18-months-it-will-be-outdated-and-there-will-already-be-a-version-of-it-on-the-market-that-is-twice-as-cheap-and-powerful-in-other-words-the-cloud-makes-it-possible-to-plan-for-business-over-a-longer-period-of-time-and-leverage-the-latest-technological-innovations\" data-block-id=\"219603d\"><p class=\"stk-block-heading__text\">According to Moore&#8217;s Law*, if we buy server hardware today, in just about 18 months it will be outdated and there will already be a version of it on the market that is twice as cheap and powerful. In other words, the cloud makes it possible to plan for business over a longer period of time and leverage the latest technological innovations.<\/p><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1ea70dd\" data-block-id=\"1ea70dd\"><p class=\"stk-block-text__text\"><\/p><\/div>\n<\/div><\/div>\n\n\n\n<p>Another important element is peak load. Every company has times when the need for computing power is very high (peak). In commerce, these are the days around Christmas, Easter, Black Friday, etc.<\/p>\n\n\n\n<p>Such moments are extremely important for business, generate high turnover, give image and perspective. It is imperative that <strong>IT support in these situations is adequate.<\/strong><\/p>\n\n\n\n<p>If it has to provide the necessary hardware itself, the <strong>company should size it according to the peak loads. <\/strong>The investment is significant, but ultimately powerful hardware will be inactive 98% of the time.<\/p>\n\n\n\n<p>Cloud technologies make it possible to allocate the necessary resources at the right time, with costs rising only for the peak load time and therefore being much lower in daily use.<\/p>\n\n\n<div data-block=\"hook:3908\" class=\"alignfull\" data-block-structure=\"custom\"><div class=\"ct-container-full\" data-content=\"normal\"><article id=\"post-3908\" class=\"post-3908\"><div class=\"entry-content is-layout-constrained\">\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill is-style-default has-palette-color-8-color has-palette-color-4-background-color has-text-color has-background has-link-color wp-elements-326cc7970ec94e154d90381fd2939023\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;grid-template-columns:auto 37%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" style=\"margin-top:var(--wp--preset--spacing--40);margin-right:0;margin-bottom:0;margin-left:0\">Looking for business software?<\/h2>\n\n\n\n<p class=\"has-palette-color-8-color has-text-color\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.234), 17px);line-height:1.5\">Our team is here to listen carefully and offer the right solution for you.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-088e0d7\" data-block-id=\"088e0d7\"><style>.stk-088e0d7{margin-bottom:30px !important;position:relative !important}@media screen and (max-width:999px){.stk-088e0d7{margin-bottom:36px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-cb9bee0\" data-block-id=\"cb9bee0\"><style>.stk-cb9bee0{top:23px !important}.stk-cb9bee0 .stk-button{padding-right:33px !important;padding-left:33px !important;background:var(--theme-palette-color-1,#F6891F) !important}.stk-cb9bee0 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-cb9bee0 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-cb9bee0 .stk-button:before{border-style:solid !important;border-color:var(--theme-palette-color-8,#ffffff) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important}.stk-cb9bee0 .stk-button__inner-text{color:var(--theme-palette-color-8,#ffffff) !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-lift\" href=\"https:\/\/www.balkanservices.com\/eng\/contact\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color stk-button__inner-text\">Schedule a free consultation &gt;<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-1024x638.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-1024x638.jpg\" alt=\"\" class=\"wp-image-3887 size-full\" srcset=\"https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-1024x638.jpg 1024w, https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-300x187.jpg 300w, https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-768x478.jpg 768w, https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-1536x957.jpg 1536w, https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-2048x1276.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div><\/article><\/div><\/div>\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-54dd175\" data-block-id=\"54dd175\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.balkanservices.com\/eng\/services\/home-office-it-security\" data-type=\"link\" data-id=\"https:\/\/www.balkanservices.com\/eng\/services\/home-office-it-security\">Information Security<\/a> in the Cloud<\/h2>\n\n\n\n<p>One of the most discussed topics is <strong>information security in the cloud.<\/strong> At first glance, managers&#8217; concerns are understandable: they don&#8217;t know exactly where their data is, who has access to it, or whether the data and network traffic are well protected from malicious access.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">In fact, the truth is that the effort and resources being put in by cloud providers to protect, store and back up data is many times beyond the capabilities of a single company.<\/pre>\n\n\n\n<p>Data centers employ hundreds (sometimes thousands) of professionals whose<strong> primary concern is information security<\/strong>. All information security and privacy standards are covered, both at the data center level and at the information channel level.<\/p>\n\n\n\n<p>Specialized encryption algorithms, firewalls, information synchronization in co-locations, backups and <strong>dozens more techniques are used to ensure information protection.<\/strong><\/p>\n\n\n\n<p>Such level of protection is inconceivable for an ordinary company. Even if we assume that the company works in the field of information technology, that it has the theoretical knowledge and could arrange such high-end protection of its own systems, it would still be extremely unprofitable from a financial point of view.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cloud Technology Forecast<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Gartner** forecasts that global spending on public cloud services will reach $679 billion in 2024 and exceed $1 trillion in 2027.<\/pre>\n\n\n\n<p>According to the same report, by 2028, more than 50% of companies will use cloud platforms to accelerate their business processes. By 2028, the cloud will become a necessity, not a choice. Cloud services will become a mandatory component to maintain business competitiveness.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-13ed1d0\" data-block-id=\"13ed1d0\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p>Balkan Services has been supporting businesses on their digital transformation journey since 2006. We have already helped over 360 companies to digitize their business through the implementation of established software solutions and IT infrastructure management.<\/p>\n\n\n\n<p>If you would like professional advice on your company&#8217;s IT infrastructure or choosing the right business software for you, our experienced consultants are here to assist.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is cloud technology &#8211; characteristics, purpose, benefits Cloud technology refers to a method of accessing and storing data over the internet rather than on personal devices or traditional hard drives. It utilizes virtual servers linked to extensive data facilities, allowing individuals and businesses to access information and services without the necessity of physical infrastructure. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243],"tags":[],"class_list":["post-3875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-technologies"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is cloud technology - characteristics, purpose, benefits<\/title>\n<meta name=\"description\" content=\"What is cloud technology, what benefits it offers to businesses, and is it secure for a company&#039;s data? 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