{"id":5234,"date":"2025-01-21T09:50:36","date_gmt":"2025-01-21T09:50:36","guid":{"rendered":"https:\/\/www.balkanservices.com\/blog\/?p=5234"},"modified":"2025-01-31T10:03:10","modified_gmt":"2025-01-31T10:03:10","slug":"sedem-kriteriya-za-izbor-na-esg-softuer","status":"publish","type":"post","link":"https:\/\/www.balkanservices.com\/blog\/sedem-kriteriya-za-izbor-na-esg-softuer\/","title":{"rendered":"7 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f \u0437\u0430 \u0438\u0437\u0431\u043e\u0440 \u043d\u0430 ESG \u0441\u043e\u0444\u0442\u0443\u0435\u0440"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">7 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f \u0437\u0430 \u0438\u0437\u0431\u043e\u0440 \u043d\u0430 ESG \u0441\u043e\u0444\u0442\u0443\u0435\u0440<\/h1>\n\n\n\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0437\u0430\u043f\u043e\u0447\u0432\u0430\u0442 \u0434\u0430 \u0442\u044a\u0440\u0441\u044f\u0442 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0437\u0430 ESG \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435 \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u0438, \u043d\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0430\u0442\u0430 \u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0442\u043e \u0441\u044a\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438, \u043a\u043e\u0435\u0442\u043e \u0434\u0430 \u0441\u043f\u0435\u0441\u0442\u0438 \u0446\u0435\u043d\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438.<\/p>\n\n\n\n<p>\u041e\u0441\u043d\u043e\u0432\u043d\u043e \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e \u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438\u0442\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0437\u0430 \u0434\u043e\u043a\u043b\u0430\u0434\u0432\u0430\u043d\u0435 \u043d\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0442\u0430 \u0435, \u0447\u0435 <strong>\u0441\u0432\u0435\u0436\u0434\u0430\u0442 \u0434\u043e \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0440\u044a\u0447\u043d\u043e\u0442\u043e \u0432\u044a\u0432\u0435\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u0439\u043a\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438\u0442\u0435 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430\u0439\u043a\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442\u0442\u0430.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.balkanservices.com\/biznes-softuer\/esg-softuer-za-otchitane-na-ustoychivostta\" target=\"_blank\" rel=\"noreferrer noopener\">\u0421\u043e\u0444\u0442\u0443\u0435\u0440\u0438\u0442\u0435 \u0437\u0430 ESG<\/a> \u0434\u043e\u043a\u043b\u0430\u0434\u0432\u0430\u043d\u0435 <strong>\u043f\u043e\u0432\u0438\u0448\u0430\u0432\u0430\u0442 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u0442\u0430 \u0438 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438\u0442<\/strong>\u0435, \u043a\u0430\u0442\u043e \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430\u0442, \u0447\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430 \u0432 \u043e\u0442\u0447\u0435\u0442\u0438\u0442\u0435 \u0435 \u043d\u0430\u0434\u0435\u0436\u0434\u043d\u0430, \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u0430 \u0438 \u043f\u043e\u0434\u0433\u043e\u0442\u0432\u0435\u043d\u0430 \u0437\u0430 \u043e\u0434\u0438\u0442. \u0422\u0435 \u0434\u0430\u0432\u0430\u0442 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0437\u0430 <strong>\u043f\u043e\u0434\u043e\u0431\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0438\u0437\u0447\u0438\u0441\u043b\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u043d\u0430 ESG \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438\u0442\u0435<\/strong>, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0439\u043a\u0438 \u0446\u0435\u043d\u043d\u0438 \u0438\u0437\u0432\u043e\u0434\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u043f\u043e\u043c\u0430\u0433\u0430\u0442 \u0432\u0437\u0435\u043c\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u043d\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p>\u041d\u043e \u043a\u0430\u043a \u0434\u0430 \u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435 <strong>\u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e\u0442\u043e \u0437\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f ESG \u0440\u0435\u0448\u0435\u043d\u0438\u0435?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-2a08510\" data-block-id=\"2a08510\"><style>.stk-2a08510 {height:35px !important;}<\/style><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><a href=\"https:\/\/www.balkanservices.com\/blog\/kakvo-e-esg-softuer\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043e\u0449\u0435: \u041a\u0430\u043a\u0432\u043e \u0435 ESG \u0441\u043e\u0444\u0442\u0443\u0435\u0440?<\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-38a4167\" data-block-id=\"38a4167\"><style>.stk-38a4167 {height:35px !important;}<\/style><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u041e\u0441\u043d\u043e\u0432\u043d\u0438 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0438 \u0437\u0430 \u0438\u0437\u0431\u043e\u0440 \u043d\u0430 <a href=\"https:\/\/www.balkanservices.com\/biznes-softuer\/esg-softuer-za-otchitane-na-ustoychivostta\" target=\"_blank\" rel=\"noreferrer noopener\">ESG \u0441\u043e\u0444\u0442\u0443\u0435\u0440<\/a><\/h2>\n\n\n\n<p>\u0418\u043c\u0430 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0444\u0430\u043a\u0442\u043e\u0440\u0430, \u043a\u043e\u0438\u0442\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0432\u0437\u0435\u043c\u0435\u0442\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u043f\u0440\u0438 \u0438\u0437\u0431\u043e\u0440 \u043d\u0430 \u0441\u043e\u0444\u0442\u0443\u0435\u0440 \u0437\u0430 \u0434\u043e\u043a\u043b\u0430\u0434\u0432\u0430\u043d\u0435 \u043d\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0442\u0430.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-54dd38e\" data-block-id=\"54dd38e\"><style>.stk-54dd38e {height:35px !important;}<\/style><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u0421\u044a\u0431\u0438\u0440\u0430\u043d\u0435 \u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438<\/h3>\n\n\n\n<p>\u0421\u044a\u0431\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0434\u0430\u043d\u043d\u0438 \u0435 \u0432 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0430 \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438 \u0438 \u043f\u043e-\u0434\u043e\u0431\u0440\u0430\u0442\u0430 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442. \u041e\u0442 \u0440\u0435\u0448\u0430\u0432\u0430\u0449\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0446\u0435\u043d\u0438 \u043e\u0442 <strong>\u043a\u0430\u043a\u0432\u0438 \u0438\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u0442\u043e \u0449\u0435 \u0441\u044a\u0431\u0438\u0440\u0430 \u0434\u0430\u043d\u043d\u0438<\/strong> \u0438 \u0434\u043e\u043a\u043e\u043b\u043a\u043e \u0442\u043e\u0437\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u044a\u0442 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043d<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-fcaa69c\" data-block-id=\"fcaa69c\"><style>.stk-fcaa69c {height:35px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-af7742d\" data-block-id=\"af7742d\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-1123517\" data-block-id=\"1123517\"><style>.stk-1123517 .stk--svg-wrapper .stk--inner-svg svg:last-child{opacity:0.7 !important;}.stk-1123517 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-1123517 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:var(--theme-palette-color-1, #F6891F) !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-1123517\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-1123517-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-1123517-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M297.2 248.9C311.6 228.3 320 203.2 320 176c0-70.7-57.3-128-128-128S64 105.3 64 176c0 27.2 8.4 52.3 22.8 72.9c3.7 5.3 8.1 11.3 12.8 17.7l0 0c12.9 17.7 28.3 38.9 39.8 59.8c10.4 19 15.7 38.8 18.3 57.5H109c-2.2-12-5.9-23.7-11.8-34.5c-9.9-18-22.2-34.9-34.5-51.8l0 0 0 0c-5.2-7.1-10.4-14.2-15.4-21.4C27.6 247.9 16 213.3 16 176C16 78.8 94.8 0 192 0s176 78.8 176 176c0 37.3-11.6 71.9-31.4 100.3c-5 7.2-10.2 14.3-15.4 21.4l0 0 0 0c-12.3 16.8-24.6 33.7-34.5 51.8c-5.9 10.8-9.6 22.5-11.8 34.5H226.4c2.6-18.7 7.9-38.6 18.3-57.5c11.5-20.9 26.9-42.1 39.8-59.8l0 0 0 0 0 0c4.7-6.4 9-12.4 12.7-17.7zM192 128c-26.5 0-48 21.5-48 48c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-44.2 35.8-80 80-80c8.8 0 16 7.2 16 16s-7.2 16-16 16zm0 384c-44.2 0-80-35.8-80-80V416H272v16c0 44.2-35.8 80-80 80z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e7f7974\" id=\"\u0441\u044a\u0432\u043c\u0435\u0441\u0442\u043d\u0430\u0442\u0430-\u0440\u0430\u0431\u043e\u0442\u0430-\u043d\u0430-\u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438-\u043e\u0442\u0434\u0435\u043b\u0438-\u043e\u0442-\u043a\u043e\u0438\u0442\u043e-\u0441\u0435-\u0438\u0437\u0438\u0441\u043a\u0432\u0430-\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f-\u0438\u0437\u0438\u0441\u043a\u0432\u0430-\u0446\u0435\u043d\u0442\u0440\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d-\u0438-\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043d-\u043f\u0440\u043e\u0446\u0435\u0441-\u043f\u043e-\u0441\u044a\u0431\u0438\u0440\u0430\u043d\u0435-\u043d\u0430-\u0434\u0430\u043d\u043d\u0438-\u043a\u043e\u0439\u0442\u043e-\u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430-\u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442-\u0437\u0430-\u0432\u0441\u0438\u0447\u043a\u0438-\u0438\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438\" data-block-id=\"e7f7974\"><p class=\"stk-block-heading__text\">\u0421\u044a\u0432\u043c\u0435\u0441\u0442\u043d\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043e\u0442\u0434\u0435\u043b\u0438, \u043e\u0442 \u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043d \u043f\u0440\u043e\u0446\u0435\u0441 \u043f\u043e \u0441\u044a\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438, \u043a\u043e\u0439\u0442\u043e \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442 \u0437\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u0438\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438.<\/p><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-71846f2\" data-block-id=\"71846f2\"><style>.stk-71846f2 {height:35px !important;}<\/style><\/div>\n\n\n\n<p>\u0412\u0430\u0436\u043d\u043e \u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0446\u0435\u043d\u0438 \u0438 \u043a\u0430\u043a\u0432\u0438<strong> \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u0438 \u0437\u0430 \u0441\u0438\u0433\u0443\u0440\u043d\u043e\u0441\u0442 <\/strong>\u043f\u0440\u0438\u0442\u0435\u0436\u0430\u0432\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u043d\u0430 \u0441\u043e\u0444\u0442\u0443\u0435\u0440, \u0437\u0430 \u0434\u0430 \u0441\u0442\u0435 \u0441\u0438\u0433\u0443\u0440\u043d\u0438 \u043a\u044a\u0434\u0435 \u0438 \u043a\u0430\u043a \u0441\u0435 \u0441\u044a\u0445\u0440\u0430\u043d\u044f\u0432\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-a519fa8\" data-block-id=\"a519fa8\"><style>.stk-a519fa8 {height:35px !important;}<\/style><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/www.balkanservices.com\/uslugi\/integratsiya-na-softuerni-sistemi\" target=\"_blank\" rel=\"noreferrer noopener\">\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0441\u044a\u0441 \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0443\u0432\u0430\u0449\u0438 \u0441\u043e\u0444\u0442\u0443\u0435\u0440\u043d\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0438<\/a><\/h3>\n\n\n\n<p>\u0412\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0437\u0430 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0441\u044a\u0441 \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0443\u0432\u0430\u0449\u0438\u0442\u0435 \u0441\u043e\u0444\u0442\u0443\u0435\u0440\u0438 \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0441\u044a\u0449\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0432\u0437\u0435\u043c\u0430\u0442 \u043f\u0440\u0435\u0434\u0432\u0438\u0434. \u0414\u043e\u0431\u0440\u0435 \u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u0442\u043e \u0431<strong>\u0435\u0437\u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u043e \u0434\u0430 \u0441\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430<\/strong> \u0441 \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0435\u0441 \u0441\u043e\u0444\u0442\u0443\u0435\u0440\u0438 \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430, \u043d\u0430\u043f\u0440. <a href=\"https:\/\/www.balkanservices.com\/biznes-softuer\/kategoriya\/erp\" target=\"_blank\" rel=\"noreferrer noopener\">ERP<\/a> \u0438 <a href=\"https:\/\/www.balkanservices.com\/biznes-softuer\/kategoriya\/business-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">BI \u0441\u0438\u0441\u0442\u0435\u043c\u0438<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-3bcea9e\" data-block-id=\"3bcea9e\"><style>.stk-3bcea9e {height:35px !important;}<\/style><\/div>\n\n\n<div data-block=\"hook:3496\" class=\"alignfull\" data-block-structure=\"custom\"><div class=\"ct-container-full\" data-content=\"normal\"><article id=\"post-3496\" class=\"post-3496\"><div class=\"entry-content is-layout-constrained\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill is-style-default has-white-color has-palette-color-6-background-color has-text-color has-background has-link-color wp-elements-694fb45ea0473eaa0108cc48d51e2fd8\" style=\"margin-top:var(--wp--preset--spacing--50);margin-right:0;margin-bottom:var(--wp--preset--spacing--50);margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/03\/Newsletter-baner.jpg);background-position:84% 24%\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"798\" src=\"https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/03\/Newsletter-baner.jpg\" alt=\"\" class=\"wp-image-4358 size-full\" srcset=\"https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/03\/Newsletter-baner.jpg 1200w, https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/03\/Newsletter-baner-300x200.jpg 300w, https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/03\/Newsletter-baner-1024x681.jpg 1024w, https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/03\/Newsletter-baner-768x511.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-9d63e17\" data-block-id=\"9d63e17\"><style>.stk-9d63e17{height:10px !important}<\/style><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-palette-color-2-color has-text-color has-large-font-size\">1000+ \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0438\u0446\u0438 \u0438 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440\u0438 \u0432\u0435\u0447\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0442 \u043c\u0435\u0441\u0435\u0447\u043d\u0438\u044f \u043d\u0438 \u0431\u044e\u043b\u0435\u0442\u0438\u043d \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f <\/h4>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-904e3a5\" data-block-id=\"904e3a5\"><style>.stk-904e3a5{height:10px !important}<\/style><\/div>\n\n\n\n<p class=\"has-palette-color-2-color has-text-color has-link-color wp-elements-62345b237ff68ee882565fa0b6dfef6a\">\u2714<strong> \u0441\u044a\u0432\u0435\u0442\u0438 <\/strong>\u043e\u0442 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441 \u0441\u043e\u0444\u0442\u0443\u0435\u0440\u0430<br>\u2714 <strong>\u0440\u0435\u0430\u043b\u043d\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 <\/strong>\u0438 \u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0437\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0447\u0440\u0435\u0437 \u043c\u043e\u0434\u0435\u0440\u043d\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438<br>\u2714 \u0435\u043a\u0441\u043a\u043b\u0443\u0437\u0438\u0432\u043d\u0438 <strong>\u043c\u0430\u043a\u0440\u043e-\u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0430\u043b\u043d\u0438 \u043e\u0431\u0437\u043e\u0440\u0438<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-d41aef4\" data-block-id=\"d41aef4\"><style>.stk-d41aef4{height:10px !important}<\/style><\/div>\n\n\n\n<p class=\"has-palette-color-2-color has-text-color has-link-color has-small-font-size wp-elements-2cf34424f87f94f6634af72bbfea6a2d\"><em>\u0421 \u043a\u043b\u0438\u043a \u0432\u044a\u0440\u0445\u0443 \u0431\u0443\u0442\u043e\u043d &#8222;\u0410\u0431\u043e\u043d\u0438\u0440\u0430\u043d\u0435&#8220; \u0432\u0438\u0435 \u0441\u0435 \u0441\u044a\u0433\u043b\u0430\u0441\u044f\u0432\u0430\u0442\u0435 \u0441 <a href=\"https:\/\/www.balkanservices.com\/poveritelnost\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color: #777;\">\u041f\u0440\u0430\u0432\u0438\u043b\u0430\u0442\u0430 \u0437\u0430 \u043f\u043e\u0432\u0435\u0440\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442<\/a> \u043d\u0430 \u201e\u0411\u0430\u043b\u043a\u0430\u043d \u0421\u044a\u0440\u0432\u0438\u0441\u0438\u0441\u201c \u041e\u041e\u0414.<\/em><\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-5e547aa\" data-block-id=\"5e547aa\"><style>.stk-5e547aa{height:10px !important}<\/style><\/div>\n\n\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n<\/div><\/article><\/div><\/div>\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-4340208\" data-block-id=\"4340208\"><style>.stk-4340208 {height:35px !important;}<\/style><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u0421\u044a\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u0441\u044a\u0441 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0442\u0435<\/h3>\n\n\n\n<p>\u041a\u043e\u0433\u0430\u0442\u043e \u043e\u0446\u0435\u043d\u044f\u0432\u0430\u0442\u0435 \u0434\u0430\u0434\u0435\u043d\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043f\u0440\u0435\u0446\u0435\u043d\u0435\u0442\u0435 <strong>\u043a\u043e\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438 \u0435\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0438, \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0441\u043a\u0438 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0438 \u0434\u0430 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0438\u0437\u0438\u0440\u0430\u0442\u0435 <\/strong>\u0438 \u043a\u043e\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 (KPI) \u0449\u0435 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u0442\u0435.<\/p>\n\n\n\n<p>\u041f\u0440\u043e\u0443\u0447\u0435\u0442\u0435 \u043a\u0430\u043a\u0432\u0438 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0438\u043c\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u0442\u043e, \u0437\u0430 \u0434\u0430 \u0441\u043b\u0435\u0434\u0438 \u0438\u0437\u0431\u0440\u0430\u043d\u0438\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u0430\u043a\u0442\u043e \u0438 \u043d\u0430\u043f\u0440\u0435\u0434\u044a\u043a\u0430 \u0432\u0438 \u0441\u043f\u0440\u044f\u043c\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0449\u0438\u0442\u0435 \u0441\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438 \u0438 \u0434\u0430 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430, \u0447\u0435 \u0441\u0442\u0435 <strong>\u0432 \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u0441 \u043d\u0430\u0439-\u043d\u043e\u0432\u0438\u0442\u0435 \u0440\u0430\u0437\u043f\u043e\u0440\u0435\u0434\u0431\u0438.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-b32b077\" data-block-id=\"b32b077\"><style>.stk-b32b077 {height:35px !important;}<\/style><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><a href=\"https:\/\/www.balkanservices.com\/blog\/nay-vazhnite-esg-pokazateli-za-finansovite-direktori\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043e\u0449\u0435: \u041d\u0430\u0439-\u0432\u0430\u0436\u043d\u0438\u0442\u0435 ESG \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0438<\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-21117ca\" data-block-id=\"21117ca\"><style>.stk-21117ca {height:35px !important;}<\/style><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u0418\u0437\u0442\u0435\u0433\u043b\u044f\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438 \u0438 ESG \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435<\/h3>\n\n\n\n<p>\u041a\u0430\u043a\u0442\u043e \u0438 \u043f\u0440\u0438 \u0441\u044a\u0431\u0438\u0440\u0430\u043d\u0435\u0442\u043e, \u0438\u0437\u0432\u043b\u0438\u0447\u0430\u043d\u0435\u0442\u043e \u0438 \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0434\u0430\u043d\u043d\u0438 \u0441\u0430 \u043e\u0442 \u0440\u0435\u0448\u0430\u0432\u0430\u0449\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0437\u0430 \u0446\u0435\u043b\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441 \u043d\u0430 ESG \u0434\u043e\u043a\u043b\u0430\u0434\u0432\u0430\u043d\u0435. \u0412\u0430\u0436\u043d\u043e \u0435 \u0434\u0430 \u043e\u0431\u043c\u0438\u0441\u043b\u0438\u0442\u0435<strong> \u043a\u0430\u043a \u0449\u0435 \u0438\u0437\u0442\u0435\u0433\u043b\u044f\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430 \u0438 \u043a\u0430\u043a\u0432\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 \u0441\u0430 \u0432\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0438<\/strong>, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 Word, PowerPoint, XBRL, XML \u0438 HTML \u0437\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0438\u0437\u0442\u0435\u0433\u043b\u044f\u043d\u0435 \u043a\u044a\u043c \u043f\u043e\u0440\u0442\u0430\u043b\u0438 \u0437\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 \u043d\u0430 \u0442\u0440\u0435\u0442\u0438 \u0441\u0442\u0440\u0430\u043d\u0438, \u043a\u0430\u0442\u043e CSA, CDP \u0438 \u0434\u0440.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-bcf0618\" data-block-id=\"bcf0618\"><style>.stk-bcf0618 {height:35px !important;}<\/style><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u041b\u0435\u0441\u043d\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435<\/h3>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-b2ae486\" data-block-id=\"b2ae486\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-c51c240\" data-block-id=\"c51c240\"><style>.stk-c51c240 .stk--svg-wrapper .stk--inner-svg svg:last-child{opacity:0.7 !important;}.stk-c51c240 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-c51c240 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:var(--theme-palette-color-1, #F6891F) !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-c51c240\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-c-51-c-240-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-c-51-c-240-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M297.2 248.9C311.6 228.3 320 203.2 320 176c0-70.7-57.3-128-128-128S64 105.3 64 176c0 27.2 8.4 52.3 22.8 72.9c3.7 5.3 8.1 11.3 12.8 17.7l0 0c12.9 17.7 28.3 38.9 39.8 59.8c10.4 19 15.7 38.8 18.3 57.5H109c-2.2-12-5.9-23.7-11.8-34.5c-9.9-18-22.2-34.9-34.5-51.8l0 0 0 0c-5.2-7.1-10.4-14.2-15.4-21.4C27.6 247.9 16 213.3 16 176C16 78.8 94.8 0 192 0s176 78.8 176 176c0 37.3-11.6 71.9-31.4 100.3c-5 7.2-10.2 14.3-15.4 21.4l0 0 0 0c-12.3 16.8-24.6 33.7-34.5 51.8c-5.9 10.8-9.6 22.5-11.8 34.5H226.4c2.6-18.7 7.9-38.6 18.3-57.5c11.5-20.9 26.9-42.1 39.8-59.8l0 0 0 0 0 0c4.7-6.4 9-12.4 12.7-17.7zM192 128c-26.5 0-48 21.5-48 48c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-44.2 35.8-80 80-80c8.8 0 16 7.2 16 16s-7.2 16-16 16zm0 384c-44.2 0-80-35.8-80-80V416H272v16c0 44.2-35.8 80-80 80z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e399009\" id=\"\u0443\u0432\u0435\u0440\u0435\u0442\u0435-\u0441\u0435-\u0447\u0435-\u0438\u0437\u0431\u0440\u0430\u043d\u0438\u044f\u0442-\u0441\u043e\u0444\u0442\u0443\u0435\u0440-\u0435-\u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u0435\u043d-\u0438-\u0441\u0435-\u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430-\u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u043d\u043e-\u043b\u0435\u0441\u043d\u043e-\u0437\u0430-\u0434\u0430-\u043d\u0430\u0432\u0438\u0433\u0438\u0440\u0430\u0442\u0435-\u0438-\u0434\u0430-\u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435-\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e-\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e\u0441\u0442\u0438\u0442\u0435-\u043c\u0443\" data-block-id=\"e399009\"><p class=\"stk-block-heading__text\">\u0423\u0432\u0435\u0440\u0435\u0442\u0435 \u0441\u0435, \u0447\u0435 \u0438\u0437\u0431\u0440\u0430\u043d\u0438\u044f\u0442 \u0441\u043e\u0444\u0442\u0443\u0435\u0440 \u0435 \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u0435\u043d \u0438 \u0441\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u043d\u043e \u043b\u0435\u0441\u043d\u043e, \u0437\u0430 \u0434\u0430 \u043d\u0430\u0432\u0438\u0433\u0438\u0440\u0430\u0442\u0435 \u0438 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u043c\u0443.<\/p><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-b7256f3\" data-block-id=\"b7256f3\"><style>.stk-b7256f3 {height:35px !important;}<\/style><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. \u041e\u0431\u0445\u0432\u0430\u0442 \u043d\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e\u0441\u0442\u0438\u0442\u0435<\/h3>\n\n\n\n<p>\u0420\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u0439\u0442\u0435 \u043e\u0431\u0445\u0432\u0430\u0442\u0430 \u043d\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u043d\u0430 \u0438\u0437\u0431\u0440\u0430\u043d\u043e\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0438 \u0441\u0435 <strong>\u0443\u0432\u0435\u0440\u0435\u0442\u0435, \u0447\u0435 \u043f\u043e\u043a\u0440\u0438\u0432\u0430 \u0446\u0435\u043b\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441 \u043d\u0430 ESG \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435<\/strong> &#8211; \u043e\u0442 \u0441\u044a\u0431\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438, \u0434\u043e \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u0438 \u0440\u0430\u0437\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043e\u0442\u0447\u0435\u0442\u0438, \u0432\u043a\u043b. \u0438 \u0438\u0437\u0438\u0441\u043a\u0432\u0430\u043d\u043e\u0442\u043e \u043e\u0442 \u043d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0443\u0440\u0435\u0434\u0431\u0430 \u043c\u0430\u0440\u043a\u0438\u0440\u0430\u043d\u0435. <\/p>\n\n\n\n<p>\u0426\u044f\u043b\u043e\u0441\u0442\u043d\u043e\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0431\u0438 \u0441\u043b\u0435\u0434\u0432\u0430\u043b\u043e \u0434\u0430 <strong>\u0441\u043f\u0435\u0441\u0442\u0438 \u0432\u0440\u0435\u043c\u0435 \u0438 \u043f\u043e\u0432\u0438\u0448\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0430 \u043f\u043e ESG \u0434\u043e\u043a\u043b\u0430\u0434\u0432\u0430\u043d\u0435.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-9fc1612\" data-block-id=\"9fc1612\"><style>.stk-9fc1612 {height:35px !important;}<\/style><\/div>\n\n\n<div data-block=\"hook:3390\" class=\"alignfull\" data-block-structure=\"custom\"><div class=\"ct-container-full\" data-content=\"normal\"><article id=\"post-3390\" class=\"post-3390\"><div class=\"entry-content is-layout-constrained\">\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill is-style-default has-palette-color-8-color has-palette-color-4-background-color has-text-color has-background has-link-color wp-elements-417e1bf3f9cada498ee9438211fa639d\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:0;margin-bottom:var(--wp--preset--spacing--30);margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;grid-template-columns:auto 42%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:0;margin-bottom:0;margin-left:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\u0422\u044a\u0440\u0441\u0438\u0442\u0435 \u0442\u043e\u0447\u043d\u0438\u044f \u0437\u0430 \u0412\u0430\u0441 \u0431\u0438\u0437\u043d\u0435\u0441 \u0441\u043e\u0444\u0442\u0443\u0435\u0440?<\/h2>\n\n\n\n<p class=\"has-palette-color-8-color has-text-color\" style=\"margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.234), 17px);line-height:1.5\">\u0415\u043a\u0438\u043f\u044a\u0442 \u043d\u0438 \u0435 \u043d\u0430\u0441\u0440\u0435\u0449\u0430, \u0437\u0430 \u0434\u0430 \u0432\u0438 \u0438\u0437\u0441\u043b\u0443\u0448\u0430, \u0434\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0435 \u043d\u0443\u0436\u0434\u0438\u0442\u0435 \u0432\u0438 \u0438 \u0434\u0430 \u0432\u043d\u0435\u0434\u0440\u0438 \u0442\u043e\u0447\u043d\u0430\u0442\u0430 \u0437\u0430 \u0432\u0430\u0441 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439-\u0433\u043b\u0430\u0434\u043a\u043e \u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-088e0d7\" data-block-id=\"088e0d7\"><style>.stk-088e0d7{margin-bottom:0px !important;position:relative !important}@media screen and (max-width:999px){.stk-088e0d7{margin-bottom:36px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-cb9bee0\" data-block-id=\"cb9bee0\"><style>.stk-cb9bee0{margin-top:30px !important;margin-bottom:49px !important;top:23px !important}.stk-cb9bee0 .stk-button{padding-right:33px !important;padding-left:33px !important;background:var(--theme-palette-color-1,#F6891F) !important}.stk-cb9bee0 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-cb9bee0 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-cb9bee0 .stk-button:before{border-style:solid !important;border-color:var(--theme-palette-color-8,#ffffff) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important}.stk-cb9bee0 .stk-button__inner-text{color:var(--theme-palette-color-8,#ffffff) !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-lift\" href=\"https:\/\/www.balkanservices.com\/kontakti\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color stk-button__inner-text\">\u0417\u0430\u044f\u0432\u0438 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u0446\u0438\u044f &gt;<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-c4096dc\" data-block-id=\"c4096dc\"><style>.stk-c4096dc{height:15px !important}<\/style><\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-scaled.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1595\" src=\"https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-scaled.jpg\" alt=\"\" class=\"wp-image-3887 size-full\" srcset=\"https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-scaled.jpg 2560w, https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-300x187.jpg 300w, https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-1024x638.jpg 1024w, https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-768x478.jpg 768w, https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-1536x957.jpg 1536w, https:\/\/www.balkanservices.com\/blog\/wp-content\/uploads\/2024\/01\/BOO2528-2048x1276.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div><\/article><\/div><\/div>\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-acc7790\" data-block-id=\"acc7790\"><style>.stk-acc7790 {height:35px !important;}<\/style><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7. \u041d\u0430\u0434\u0435\u0436\u0434\u043d\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u0430 \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0430<\/h3>\n\n\n\n<p>\u041d\u0435 \u0437\u0430\u0431\u0440\u0430\u0432\u044f\u0439\u0442\u0435 \u0437\u0430 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 <strong>\u043d\u0430\u0434\u0435\u0436\u0434\u043d\u0430\u0442\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u0430 \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430 \u043d\u0430 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u043e\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435.<\/strong> <\/p>\n\n\n\n<p>\u041f\u043e\u0442\u044a\u0440\u0441\u0435\u0442\u0435 \u0434\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u043a \u043d\u0430 \u0441\u043e\u0444\u0442\u0443\u0435\u0440, \u043a\u043e\u0439\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u043e\u0442\u0437\u0438\u0432\u0447\u0438\u0432\u0430 \u0441\u043b\u0435\u0434\u043f\u0440\u043e\u0435\u043a\u0442\u043d\u0430 \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430, \u0437\u0430 \u0434\u0430 \u0432\u0438 \u043f\u043e\u0434\u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u043f\u0440\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0438\u043b\u0438 \u043d\u0443\u0436\u0434\u0430 \u043e\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0430.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-9f4d56b\" data-block-id=\"9f4d56b\"><style>.stk-9f4d56b {height:35px !important;}<\/style><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><a href=\"https:\/\/www.balkanservices.com\/blog\/zashto-sledproektnoto-razvitie-i-ekspertna-poddryzhka-sa-klyuchovi-za-efektivnostta-na-biznes-softuera\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043e\u0449\u0435: \u0417\u0430\u0449\u043e \u0441\u043b\u0435\u0434\u043f\u0440\u043e\u0435\u043a\u0442\u043d\u043e\u0442\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0438 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u0430\u0442\u0430 \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430 \u0441\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u0441\u043e\u0444\u0442\u0443\u0435\u0440\u0430<\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-5950d59\" data-block-id=\"5950d59\"><style>.stk-5950d59 {height:35px !important;}<\/style><\/div>\n\n\n\n<p>\u0418\u043c\u0430\u0442\u0435 \u043d\u0443\u0436\u0434\u0430 \u043e\u0442 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u0430 \u043f\u0440\u0438 \u0438\u0437\u0431\u043e\u0440 \u043d\u0430 ESG \u0440\u0435\u0448\u0435\u043d\u0438\u0435?<\/p>\n\n\n\n<p>\u041d\u0435 \u0441\u0442\u0435 \u0441\u0430\u043c\u0438. \u041c\u043d\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432\u0441\u0435 \u043e\u0449\u0435 \u0441\u0435 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0430\u0442 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0430.<\/p>\n\n\n\n<p>\u041d\u0435 \u0441\u0435 \u043a\u043e\u043b\u0435\u0431\u0430\u0439\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0441\u0432\u044a\u0440\u0436\u0435\u0442\u0435 \u0441 \u043d\u0430\u0441, \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u043d\u0442\u0438 \u0441\u0430 \u043d\u0430\u0441\u0440\u0435\u0449\u0430, \u0437\u0430 \u0434\u0430 \u0441\u044a\u0434\u0435\u0439\u0441\u0442\u0432\u0430\u0442.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-f386c0f\" data-block-id=\"f386c0f\"><style>.stk-f386c0f {height:35px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.balkanservices.com\/kontakti\" target=\"_blank\" rel=\"noreferrer noopener\">\u0421\u0432\u044a\u0440\u0436\u0438 \u0441\u0435 \u0441 \u043d\u0430\u0441 &gt;&gt; <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f \u0437\u0430 \u0438\u0437\u0431\u043e\u0440 \u043d\u0430 ESG \u0441\u043e\u0444\u0442\u0443\u0435\u0440 \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0437\u0430\u043f\u043e\u0447\u0432\u0430\u0442 \u0434\u0430 \u0442\u044a\u0440\u0441\u044f\u0442 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0437\u0430 ESG \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435 \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u0438, \u043d\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0430\u0442\u0430 \u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0442\u043e \u0441\u044a\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438, \u043a\u043e\u0435\u0442\u043e \u0434\u0430 \u0441\u043f\u0435\u0441\u0442\u0438 \u0446\u0435\u043d\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438. \u041e\u0441\u043d\u043e\u0432\u043d\u043e \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e \u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438\u0442\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0437\u0430 \u0434\u043e\u043a\u043b\u0430\u0434\u0432\u0430\u043d\u0435 \u043d\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0442\u0430 \u0435, \u0447\u0435 \u0441\u0432\u0435\u0436\u0434\u0430\u0442 \u0434\u043e \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0440\u044a\u0447\u043d\u043e\u0442\u043e \u0432\u044a\u0432\u0435\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u0439\u043a\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438\u0442\u0435 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430\u0439\u043a\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442\u0442\u0430. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[262],"tags":[],"class_list":["post-5234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-bg"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f \u0437\u0430 \u0438\u0437\u0431\u043e\u0440 \u043d\u0430 ESG \u0441\u043e\u0444\u0442\u0443\u0435\u0440 - Balkan Services<\/title>\n<meta name=\"description\" content=\"\u0417\u0430 \u043a\u0430\u043a\u0432\u043e \u0434\u0430 \u0441\u043b\u0435\u0434\u0438\u0442\u0435 \u043f\u0440\u0438 \u0438\u0437\u0431\u043e\u0440 \u043d\u0430 \u043d\u0430\u0439-\u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u043e\u0442\u043e \u0437\u0430 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