Increasing sales volume and product mix, as well as the large number of merchants and customers, are leading to the need for a solution allowing quick and easy access to all relevant management information, collected in an application especially designed for this purpose. This is the reason for Intersnack Bulgaria to choose to work with the Business Intelligence system QlikView. The system was implemented by the Bulgarian consulting company Balkan Services, and this was its 50th customer who had chosen the Business Intelligence platform QlikView. Intersnack Bulgaria is part of Germany's Intersnack Group. Group Intersnack is an established leader in the chips, nuts, baked goods and savory specialties sectors, with market positions in 32 European countries. In Bulgaria the company is leader in the market of salted snacks brands Chio Chips, Chipi, Pomber, as well as in the market for chips.
"Intersnack has chosen a solution, implemented by Balkan Services, because the availability of reliable and timely information is an essential condition for effective management of a company in times of crisis. This is why the quality and fast construction of a BI solution was one of the main priorities at the start of my work at Intersnack in 2011"- said Yanko Krandarov, Intersnack General Manager for Bulgaria, Serbia and Macedonia.
Balkan Services consultants, together with the management of Intersnack Bulgaria, created an application that loads data from several major systems of the company: Microsoft Dynamics Navision, merchants’ mobile devices, information on budgets, goals and more. Thanks to several specialized dashboards (synthesized graphically represented information, key performance indicators and reports), users from different departments can easily monitor the overall performance of the company's key indicators and need just a few clicks to make a detailed analysis to the lowest level. The dashboards allow for immediate identification of deviations from the desired direction for development, and the reasons leading to these deviations. This enables managers to quickly make effective decisions based on accurate and timely information in a dynamic environment. An additional functionality of the application is the optimization and analysis of the mobile business and the overall planning and monitoring of routes.
"The solution implemented by Balkan Services helps to continuously improve the efficiency of our established sales network - the most important asset of the company." - said Nikolay Apostolov, Director of Sales at Intersnack Bulgaria.