For Customer Relationship Management
Over the last years, an important change in the successful business model and sales process on the market has been observed, and companies must adapt to it rather quickly. This new sales philosophy focuses on the customers and aims to meet their needs and requirements to establishe a long-term relationship and loyalty. Practice shows that keeping existing clients is much more profitable for a company than attracting new ones.
In order to apply the modern methods of establishing effective relationships with customers, companies automate their sales processes through CRM systems. Use of CRM systems improves companies' sales process as well as processes related to customer support. Via this relationship management software, the company can achieve a higher level of expertise, efficiency and consistency in providing services and driving sales.
The CRM solution allows management to monitor sales department activity and customer behaviour,to manage marketing campaigns and to supervise contracts, price lists, discounts, etc.
Balkan Services is amongst the first companies in Bulgaria to focus on the relationships with clients as a key factor for the business, and to offer a specific CRM solution for effective management of this process. Our qualified team has a vast experience and has already implemented successfully various CRM projects in companies in different business areas. Owing to our significant know-how, we can assists you in both defining sales processes and implementing them into a CRM system for relationship management.
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"The implemented system allows for the development of a clear strategy for introducing new products and widening of the product range according to the individual needs of every client. The sales rep is able to respond to customer requests immediately, which makes us flexible and helps us build special customer relations."