The CRM training took place on 10 June at the Elieff Center for Education and Culture of the American University in Bulgaria – Sofia. Though the participants came from different industries, they were all united by their interest in the business software Microsoft Dynamics CRM. During the course, they gained knowledge of the system’s functionalities. The training attendants learned how to build successful business teams, how to manage effective sales process, and gained a hands-on knowledge of working with Microsoft Dynamics CRM. The training was divided into two main modules, theoretical and practical, and all participants were awarded certificates. The main topics and presentation materials from the training are here:

Part I
What actually is CRM? Advantages of using CRM. Today’s business climate and the modern organization. Why do we need CRM?
Strategic importance for CRM and trends for development. A short presentation of Dynamic CRM 2013, Complete solution. Microsoft Dynamics CRM: Complete solution – Milen Manchev, Sales Director CRM, Microsoft Bulgaria
The Client from the 21st century. CRM solutions and new sales channels. CRM and market realities. New sale channels = New strategies for finding clients – Ivan Arnaudov, Founder and CEO, Sales Strategy Consulting
Mobile CRM. Management of sales teams. CRM functionality in systems for mobile sales and merchandising – Hristina Dimitrova, head of department CRM and Business Development, Balkan Services
Part II
Sharing useful experience from Balkan Services projects in: Retail, Merchandising, Media, Services - Hristina Dimitrova, head of department CRM and Business Development, Balkan Services
Practical training with a case study on a real application in MS CRM environment.